I worked with the graphic design team to come up with many, many comps for the BluePrint Process logo. The BluePrint Process is the end-to-end software development process being developed at Toyota. Since it's providing a "blueprint" for software development projects to follow, we wanted to go with blueprint/design themes... thus, the triangle and graph paper.
I helped organize the naming process. The group that was to become the BluePrint Team came up with close to 100 possible names. The winner was BluePrint, which fulfilled all the criteria (easy to say, easy to understand, clearly captured the concept, and not used by another major software development process) |
