Anne P. Sharp’s ePortfolio
Professional Skills
Leadership
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Led
up to 14 staff
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Supportive,
mentoring and advocate-style leadership
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Committed
to developing each individual’s personal strengths
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Strategic
leadership; tactical implementation
Management
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Managed
up to $2 million marketing budget with P&L responsibility
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Extensive
experience managing cross-functional teams consisting of copywriters, graphic
artists, web developers, product managers, marketing support staff (as well as
indirect reports consisting of advertising, print production, sales, multiple
business units, etc.)
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Experience
estimating project costs, developing project plans and managing multiple
projects under tight deadlines
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Performed
interviews, hired and disciplined employees; conducted performance and salary reviews
Personal
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Thrive
in fast-paced environments, juggling multiple high profile & short
lead-time projects
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Analytical,
taking all information into account, yet with a bias for action
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Able to
work with diverse stakeholders and build consensus on projects
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Strong
work ethic; very passionate about work and people
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Multi-cultural
experience and background, (domestic & international)
Marketing
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Skilled
in the creation of formal, integrated marketing plans and guerrilla/ grassroots
marketing initiatives, as well as the
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Skilled in tracking
metrics to evaluate the success of marketing programs and promotional campaigns
(DM & Web)
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Experienced
in marketing 1) Services (B2C & B2B) and 2) Products (consumer & B2B),
including a product offering consisting of over 125,000 different SKUs
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Executed
marketing campaigns across multiple channels to effectively increase customer
acquisition and retention, branding, corporate recognition and overall
profitability
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Implemented
traditional marketing campaigns including corporate and product branding,
national and int'l print advertising, collateral materials creation,
point-of-sale merchandising plans, promotional events, co-op sponsorships and
joint ventures
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Managed
Internet marketing programs for e-commerce and content sites, including co-op
sponsorships and promotions, a Yahoo! satellite store, affiliate programs,
banner advertising, viral marketing, opt-in newsletters, email advertising and
search engine optimization
Communications & Public
Relations
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Superior
verbal and written communication skills
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Advocate
of corporate story telling as a form of genuine public relations (e.g. success
stories)
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Able to
speak effectively, and act as spokesperson on behalf of the company, department
or organization
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Skilled
in giving presentations and speeches
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Skilled
in developing policies, standards, guidelines for all communications and design
elements
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Experienced
with developing crisis communications policies & guidelines
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Experience
working with agencies, local, national and international media, business wires,
non-profit organizations, international export consortiums, etc.
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Proficient
in writing engaging press releases
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Experienced
with courting the media & developing relationships to ensure solid story
coverage
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Experienced
placing media buys
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Experience
performing English/ Japanese interpretation during executive level meetings in
the U.S. and Tokyo
Writing, Editing & Content
Direction
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Superior
research, writing, editing and proofreading skills
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Highly
proficient in a variety of writing styles (business, technical, creative and
promotional writing) and tones appropriate to the audience
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Effectively
able to articulate an organization’s value proposition to its various
audiences, and to design marketing materials to maximize their shelf life
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Skilled
in utilizing technology to maximize the efficient dissemination of information
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Experience
managing content for several corporate and e-commerce web sites, ensuring
freshness, relevance of information, and stickiness
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For
samples of my writing, click
here (e.g. articles,
brochures, business and marketing plans, catalogs, direct mail pieces, FAQ,
flyers, grants, media lists, memoranda, national print advertisements,
newsletters, novel manuscripts, poetry, press releases, product literature,
program proposals, research papers, screenplays, style sheets, web site
content)
Event Coordination
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Experience
planning logistics & managing domestic and international tradeshow
presence, media events, and corporate affairs
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Initiated
grassroots PR involving community seminars and promotional events, online
discussion boards and local computer user groups
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Planned
and hosted corporate events, Linux User Group meetings, Rational Software User
Group meetings, Japan-America Society events, corporate receptions, etc.
Business Development &
Strategic Alliances
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Broad
business development, networking and public relations skills
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Negotiated
alliances with strategic partners (individuals & corporations)
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Determined
expectations, action plan and outlined contract for corporate spokesperson
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Spearheaded
an international business development campaign that launched over 500 new U.S.
products into the Japanese market
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Identified
joint venture opportunities and negotiated export agreements between U.S. manufacturers
of hi-tech, computer, B2B and consumer products and Japanese distributors,
wholesalers and trading companies
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Led
Asian business development efforts, resulting in the acquisition of over 60
qualified corporate leads within 9 months
Computer Skills
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Click
here for a
list of software applications and operating systems in which I have proficiency
Industry Experience
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Aerospace/
Aviation
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Automotive
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Banking/
Finance/ Asset Management
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Church/
Para-church/ Ministry
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Computer
Hardware and Software
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Entertainment/
Music
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Information
Technology/ IS
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Medical/
Biotechnology
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Real
Estate/ Construction
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Restaurant/
Grocery/ Food & Beverage
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Retail
Industry
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Travel/
Leisure
Companies
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National
Notification Network –
[2003-present]
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Teledyne
Controls --
[2002-2003]
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Toyota
Motor Sales, USA, Inc.
– [2001-02 and 1990-92]
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PC
Mall, Inc.,
eLinux.com division – [2000-01]
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Sharp
Concepts –
[1995-2000 and 2001 and 2002]
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California
Federal Bank,
T.S.A. division – [1989-90]