This is the smartcabinoffice.com website, which points to the SmartCabin Office product page on the teledynecontrols.com website.
Although this does not yet reflect the new site design (I'm in the process of re-vamping Teledyne site design, navigation and content), it reflects significantly better product information, and more importantly, the addition of both customer testimonials and excerpts from media stories in which the SmartCabin Office product was covered.
I first solicited testimonials about the product from customers, which were used in a letter to executives of companies with corporate jets, which is the primary target audience for this product. That piece alone generated qualified leads in numbers equivalent to half the existing customer base.
Here, the customer and media testimonials were added to the site, to add credibility to the product. |
